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ABD Announces New Wholesale Benefits Division

SAN MATEO, CA – ABD Insurance and Financial Services, Inc., announced today that Keith VanderZanden has joined the company to lead its newly formed wholesale benefits division, Advanced Professionals Insurance and Benefit Solutions. In his new role, VanderZanden will be responsible for setting strategy and driving growth. Advanced Professionals will provide Managing General Agency (MGA) and consulting services to healthcare trusts and Association Health Plans (AHP’s), as well as general agency services to insurers for health, life and disability, dental, vision and other ancillary lines of insurance.

Under Keith’s direction, Advanced Professionals will deliver flexible and responsive customer focused solutions that leverage powerful technology tools and marketing expertise. “We are thrilled that Keith has decided to join ABD to lead our new wholesale benefits division,” said Kurt de Grosz, President and Co-Chairman of ABD. “Keith is a visionary leader and strong operator, and we look forward to supporting Keith as he establishes Advanced Professionals as a pre-eminent provider of consulting services to trusts and association health plans.”

“I am excited to be joining an organization with strong leadership and a business culture that focuses on the needs of the customer,” said VanderZanden. “I look forward to leading a team of highly talented insurance professionals that will continuously innovate to take the complexities out of the insurance delivery process, while creating new pathways of efficiency and cost savings.”

VanderZanden’s career spans over 25 years in the employee benefits and health insurance sector. He has established himself as a leading expert on the formation and operation of healthcare trusts and Association Health Plans. He has successfully built and supported trusts with over $250 million of premium under management, and a distribution channel of over 750 credentialed insurance professionals. VanderZanden’s innovative solutions provide comprehensive and affordable healthcare insurance for associations and their members, as well as other marketplace aggregators.

VanderZanden and his team will operate out of offices in Seattle while supporting clients throughout the west and nationally. For more information visit


About ABD

ABD is an employee-owned and client-centered business-to-business professional services firm. We provide leading-edge risk management, insurance brokerage, employee benefits, human resources and retirement consulting services. Our advisors offer deep expertise and craft innovative solutions for clients and industries that are driving regional economic growth.

With headquarters in San Mateo, ABD has offices in Seattle and throughout Northern California including San Francisco, San Rafael, San Jose, Walnut Creek, Lodi, and Roseville; serving clients across the United States and globally.  To learn more, visit:


Contact Information

Jane Paolucci

Senior Vice President, Marketing




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